Rare Street Pilates

Introduction

Welcome to the brand guidelines for RARE STREET PILATES, where mindful movement, quality, and balance are at the core of everything we do. Our sessions are designed to build strength, improve mobility, and develop body awareness through precise and purposeful Pilates training.

Led by experienced instructors, each class delivers structured, effective movement in an open and supportive environment. RARE STREET PILATES represents a focused practice that strengthens both body and mind.

Vision & Values

«Our goal at RARE STREET PILATES is to create strength, balance, and confidence through conscious movement.»

MOVEMENT QUALITY

We focus on precise, purposeful Pilates that builds long term strength, mobility, and body awareness. Every movement has intention, structure, and measurable impact.

COMMUNITY

We cultivate an open and inclusive environment where people feel supported, motivated, and connected. Progress is stronger when movement is shared.

QUALITY

Our commitment to highly trained instructors, clear methodology, and consistent standards ensures a safe, effective, and high quality experience in every session.

MINDFUL PROGRESS

We embrace continuous development in training methods, equipment, and education to help our clients move better, feel stronger, and stay resilient over time.

Main Logo

The minimum size at which the logo should be used is 3 centimeters wide. The preferred location for the logo is centered. A clear space of at least 1 centimeter should be left around the logo to ensure that it stands out. The logo should be provided in vector format (EPS, AI) and high-resolution raster format (JPG, PNG).

The logo can be used on a white background or dark background. Thus it should not be used on a colored background. If colors are not wished it is allowed to use the logo in all white or all black.

To bring some kind of variety into the logo there is a typo-only version for RARE STREET PILATES.

The logo should not be stretched, distorted or altered in any way.

Neon Script Font

Font

The "Druk Wide Heavy" font is used across all media for all kind of Titles. Always use as Caps!
While the regular Text and the highlights are written in "Nudica" in Light, Regular and Bold.

Nudica Complete Desktop is used for everything except the web. Nudica Complete Webfont is used for the web.

Main Colors Logo

Blue
HEX #330BF6
RGB 51, 11, 246
CMYK 100, 71, 0, 0
Purple
HEX #742cff
RGB 116, 44, 255
CMYK 63, 100, 0, 0
Pink
HEX #E600BB
RGB 14, 96, 11
CMYK 100, 0, 0, 0
Cyan
HEX #1EBBFF
RGB 30, 187, 255
CMYK 68, 0, 0, 0
Neon Pink for Script Font
HEX #FF00FB
RGB 255, 0, 251
CMYK 9, 81, 0, 0

Flyer Pilates Teacher

A4 format

Instructor Certificate

Hero Movie Loops

Imagery

Poses

Campaign

Videostills