Rare Street Coffee Brand Portal
Introduction
Welcome to the brand guidelines for RARE STREET COFFEE, where happiness, openness, and quality are at the core of everything we do. Our coffee is carefully crafted to bring joy and positivity to every cup, and we believe that the best coffee is one that is shared and enjoyed with others. We are committed to sourcing the highest quality beans and roasting them to perfection, ensuring that each sip is a delicious and satisfying experience. Along with our coffee, we also offer a wide selection of freshly baked goods that are made with the same dedication to quality and flavour. We invite you to join us on our journey to spread joy through every cup of coffee and every delicious bite we serve.
Vision & Values
«Our goal at RARE STREET COFFEE is to make people happy!»
JOY
We strive to create a joyful experience for our customers, whether it's through our delicious coffee, our welcoming atmosphere or our friendly staff. We believe that sharing a cup of coffee with others is one of life's simple pleasures.
COMMUNITY
A dedication to fostering a sense of community through events, partnerships, and initiatives that bring people together..
QUALITY
A commitment to sourcing and roasting the best beans to create a delicious and satisfying cup of coffee.
INNOVATION
A willingness to embrace new technologies, flavors, and methods to create a unique and exciting experience for our customers.
Voice & Tone
Who we are
Humble
Kind
Confident
Authentic
Who we are not
- Rude
- Toxic
- Dishonest
- Insensitive
MAIN SLOGAN
STAY RARE BABY!
Usage Guidelines
Logo Usage
The Logo itself should be present on any kind of media. Generally, the logo colors can act as pop colors in any asset but should not be overused.
Brand Assets
Do not use different colors, typography, or imagery while using our brand assets.
Always seek approval before using any brand assets.
Color Palette
The color palette can be used as pop colors in any asset. Avoid deviating from the core set of colors or creating tints of these values.
Main Logo
The minimum size at which the logo should be used is 3 centimeters wide. The preferred location for the logo is centered. A clear space of at least 1 centimeter should be left around the logo to ensure that it stands out. The logo should be provided in vector format (EPS, AI) and high-resolution raster format (JPG, PNG).
The logo can be used on a white background or dark background. Thus it should not be used on a colored background. If colors are not wished it is allowed to use the logo in all white or all black.
To bring some kind of variety into the logo there is a typo-only version for RARE STREET COFFEE.
The logo should not be stretched, distorted or altered in any way.
Font
The "Druk Wide Heavy" font is used across all media for all kind of Titles. Always use as Caps!
While the regular Text and the highlights are written in "Nudica" in Light, Regular and Bold.
Nudica Complete Desktop is used for everything except the web. Nudica Complete Webfont is used for the web.
Main Colors Logo
Subcolors
Hero Movie Loops
Imagery
Imagery
Sticker
Menu Rapperswil
We are constantly working on improving our menu to provide our guests with the best possible experience.
