Brandportal Flagfood
Introduction
Flagfood is a family-owned supplier of raw materials to the food industry for nearly 50 years and is known for its vast product portfolio, including over 50 types of fruits from all continents.
The unique set up with stocks of more than 18’000 tons of juice concentrates, fruit juices NFC, fruit puree, puree concentrates and IQF fruits in the Netherlands, with blending infrastructures, enriches you as a partner for stable supply and demand.
Commitment, quality, transparency and innovation are the principles of Flagfood’s business practices. This Corporate Design Manual defines the essential elements of the visual identity and provides clear guidelines for their application. Consistent adherence to these guidelines strengthens the Flagfood brand and ensures that its values and quality standards are expressed in every aspect of its appearance.
Vision & Values
To be the global leader in fruit trade, fostering trust, innovation, and sustainability while connecting partners worldwide with nature’s finest fruit products.
COMMITMENT
We listen, understand, and deliver. Every customer demand is met with tailored solutions.
QUALITY
Excellence is our standard. We meet and exceed the benchmarks set by our customers.
TRANSPARENCY
Open communication builds trust. We believe in full disclosure and clarity.
INNOVATION
The market evolves, and so do we. From trends to tailored solutions, we lead with creativity and adaptability.
Voice & Tone
Who we are
Humble
Kind
Efficient
Authentic
Who we are not
- Rude
- Toxic
- Dishonest
- Insensitive
Main Slogan:
A FRUITFUL COOPERATION
Company Guiding Principle
Usage Guidelines
Logo Usage
The Logo itself should be present on any kind of media.
Generally, the logo colors are white or black.
Brand Assets
Do not use different colors, typography, or imagery while using our brand assets.
Always seek approval before using any brand assets.
Color Palette
The color palette is black, white and gray tones to make the fruits stand out from the imagery.
50 Years Logo
The 50th Anniversary Logo will be used exclusively during the 50th anniversary in 2025.
The standard size of the logo should be set at 7mm.
PNG Logos
SVG Logos
SVG & PNG Golden Logo
Font
The Lexend font is used across all media. ExtraBold caps are exclusively applied to main titles, while Light caps are reserved for subtitles, and regular text is written in Light to ExtraLight weights. Highlights within the text can be emphasized using the Bold weight.
Main Logo
The main logo will be used after the anniversary in 2025.
PNG Logos
SVG Logos
Logo Safe Zone
Flagfood Approved
Main Colors
Email Signature
Please copy paste: Font: Arial / Size: 12, the Logo should be 18
VORNAME NAME
POSITION
D +41 41 727 71 34
T +41 41 727 71 11
__________________________________
FIFTY YEARS OF
FLAGFOOD ®
Gotthardstrasse 20
Postfach 7264
6302 Zug
SWITZERLAND
Visit our new Website
www.flagfood.ch
Letterheads
The Logo should be positioned at a distance of two Flagfood Logos from the edge.
There should be space for at least one Flagfood Logo on the floor from the page.
Company Profile
Product List
Crop List
Hero Movie Website
Hero Movie 50 Years of Flagfood
50 Years of Flagfood Event Movie
Flagfood Jubiläumsparty Film
Imagery
Imagery
Anuga Messe 2025
Examples
Teams Call Background
Device Background
Drink Bottle
Copyright Notice
All materials provided in this Brand Portal, including but not limited to text, images, logos, videos, fonts, and other digital assets, are the exclusive property of Flagfood and are protected under international copyright laws. Any unauthorized use, reproduction, distribution, or modification of these materials is strictly prohibited and may result in legal action. Access to this portal and the use of its contents are permitted only for approved purposes and within the scope of Flagfood’s guidelines.
For inquiries regarding permissible use, please contact info@flagfood.ch.